Tools: Procreate, Blender
The team at Color wanted me to do some explorations on what a mascot for their product could look like. I had a blast iterating on different versions that would bring the brand to life. Being a healthcare brand, they wanted something that was fun and friendly while still conveying the brand's professional and medical tone. I kept the shapes incredibly simple for scalability within their UI, created some unique characteristics like freckles and bow ties, and added some personality with glasses and pencils. I also did a 3D rendering in Blender so they could see what it could have a sense of how versatile the designs were.
